Philosophy

Signatures

Over the last 25 years, the studio has innovated and developed techniques and structures synonymous with our label.

Synonymous with the TT bridal look is the TT veil—constructed from lightweight tulle with hints of Italian lace, studded with original Swarovski crystals. All to liberate women from the traditional heavy ghunghat.

SHOP COLLECTION

Synonymous with the TT bridal look is the TT veil—constructed from lightweight tulle with hints of Italian lace, studded with original Swarovski crystals. All to liberate women from the traditional heavy ghunghat.

SHOP COLLECTION

One of Tahiliani’s singular achievements has been the creation of the concept saree. Emerging from his drape-and-shape philosophy, the silhouette is a reinterpretation of draped forms integral to India.

SHOP COLLECTION

One of Tahiliani’s singular achievements has been the creation of the concept saree. Emerging from his drape-and-shape philosophy, the silhouette is a reinterpretation of draped forms integral to India.

SHOP COLLECTION

The sensuality of the beautiful women draped in swathes of fabric in Raja Ravi Varma’s paintings served as infinite inspiration for Tarun Tahiliani and was an important starting point for his drape-and-shape legacy.

SHOP COLLECTION

The sensuality of the beautiful women draped in swathes of fabric in Raja Ravi Varma’s paintings served as infinite inspiration for Tarun Tahiliani and was an important starting point for his drape-and-shape legacy.

SHOP COLLECTION

Synonymous with the TT bridal look is the TT veil—constructed from lightweight tulle with hints of Italian lace, studded with original Swarovski crystals. All to liberate women from the traditional heavy ghunghat.

SHOP COLLECTION

Synonymous with the TT bridal look is the TT veil—constructed from lightweight tulle with hints of Italian lace, studded with original Swarovski crystals. All to liberate women from the traditional heavy ghunghat.

SHOP COLLECTION

01 / 03

Thoughtful

Equal attention to form and function. Clothes that can be lived in and worn for years, to complement and enhance a diverse, cosmopolitan lifestyle.

02 / 03

Empowered

Confident, intelligent women seeking independence and freedom of choice. Relevant especially
to Indian women over the last few decades.

03 / 03

Sensuous

Expressing beauty and pleasure. Applied through materials and techniques with impeccable fit and finish, embellishment that winks at you.

Beyond Fashion

Into the world of architecture & design

Tahiliani, with his recognisable aesthetic - has also tapped into the world of architecture and interior design. He has designed several boutique hotels, resorts, restaurants, and holiday homes and has an interior and architecture division for special projects. This passion for spaces is reflected in all of his stores.

The spaces speak of his love of Indian art and architecture, borrowing elements from Mughal miniature paintings, with fabric being the central focus.

Architecture serves as another medium to express his version of India Modern.

Redefining Menswear With Tasva

A joint venture between the House of Tarun Tahiliani and the Aditya Birla Fashion and Retail Ltd (ABFRL), Tasva was launched in 2021 as a more relaxed and affordable alternative to celebrated menswear.

Prioritising comfort with high quality and better cut, the brand offers a fresh take on groomswear for the sporting wearer who wants to have fun with fashion. It aims to change the way men approach craft and tradition, updating it for the current generation.